SEO Training for PR Professionals
SEO PR Training tailors SEO training for PR people to customers’ requirements.
These SEO training courses aim to give PR people a solid grounding in the basics of SEO, from what it is and how to get started, through to adapting current practice to make the best of SEO opportunities – without upsetting journalists, bloggers, clients or their SEO agencies.
Moreover, it will offer an insight into what to expect from an SEO agency and what to demand of web teams.
The training is offered in two ways:
Tailored SEO training at client (or hired) premises. Likely to appeal to agencies with numerous consultants to train.
More generic SEO training (although every effort will be made to tailor content to meet specific needs of participants). Likely to appeal to freelancer and in-house PR practitioners, along with owner managers who undertake their own PR.
Who is the training for?
- PR account directors and company/associate directors wanting to define offerings for clients
- PR account handlers needing a better understanding of SEO for improving their PR campaigns and extending their on-line PR skills
- PR people whose clients employ SEO agencies
Lead trainer: Nichola Stott
Supported by: Claire Thompson