It is a struggle of most business owners these days to stay consistent with their branding. I can’t really blame them because of the many rooms to enhance and progress and new ideas coming out everyday, being consistent with your brand becomes very challenging. This is why a company should have a brand manager. That person’s job is to make sure that the brand is not compromised, despite of innovations and reinventions that might take place. I will go ahead and talk to you like a brand manager. I have here some tips on how you could stay consistent to your brand.
1.Go back to the basics. Never forget where your brand came from and how it all started. It is so easy to be deviated or distracted by new ideas, but one of the things that would help you come home is knowing how you began and just embracing the roots of your business.
2.Stay true to your mission, vision and goal. If you ever feel confused and don’t know if you could stay consistent anymore, just remember what your vision, mission and goal says and I can guarantee that you could go right back on track.
3.Keep tabs of your company’s milestone or achievements so far. Record everything and see which dates and activities that your company or project hit its peak. You can draw some conclusion from there either to continue what you did or to improve it and enhance it.
4.Don’t be afraid to hire an expert. There are brand consultants from all over the world, and it is their job to improve your product without letting go of your established brand.
5.Learn from the big shots. You can learn by simply observing big brands like 7/11 and their recent change of look. I mean, they are still 7/11 and they are still known as a local convenience store, but it is amazing how they actually changed their entire look without having to change their brand completely. That alone is a good subject or example that you could check out.
6.Don’t try changing your company’s image all the time. Yes it is okay to improve and reinvent, but give people some time to digest the recent change that you just did and probably wait long enough to make enhancements.
An effective band strategy will be the one to give you edge on the many competitions that your business has out there. This is what will help you be separated from the mediocre business and marketing systems that others have. Your brand doesn’t represent you, it is WHO YOU ARE. Your product and quality on the other hand are the ones representing your brand. Remember these pointers and you’re on your way to maintaining the brand you haven worked for in a while. If you’re a start up company, trust me that this will come in handy in the future. I’ll save and bookmark this if I were you.