There can be few more contentious ‘tools’ in the PR world than the humble press release.Love them or hate them, one thing’s for certain – it’s their distribution that causes the problems and creates the distinction between them being a useful tool or spam from Hell.
Enter press release distribution (PRD) services – the ones that take on the distribution on your account.
Types of Press Release Distribution Services
There are plenty of services out there:
Pull services
The push services handle the distribution for the user, and are generally ‘opt in’, requested or keyword identified at the recipient end.Push services
There are a plethora of other services which give out details of journalists and bloggers and allow the user to tailor their own distributions to named individuals. This is invaluable for media and blogger outreach, but the ‘list and email’ method of distribution needs using with care if it is to be effective.
Wires
Wires services take news and deliver to specific groups of people. They will generally asset editorial control over what is, and isn’t included in the service and serve a specific purpose (such as watching stock exchange tickers).
The SEO PR Guide to Press Release Distribution (PRD) Services
At SEO PR Training we’ve assembled a short guide to press release distribution services to help choose the best service to use in each circumstance. We’ve focussed on the ones that handle the distribution for you (the pull services).
We have included information from all of the services that responded to our survey and double checked it with them as at January 2012. Some paid services, and all of the free press release services, that we reached out to failed to respond. Read into that whatever you like.
If you enjoy the guide, we’ll repeat it….. Go!
Follow link to download:
Press Release Distribution Services Guide 2012
the link does’t work (did I jump the gun?)
Forget what I just said. Always remember – coffee before commenting. Looks good!
It’s not you, it’s me! The link did blip for a moment or two!
I would love to crawl through Your guide, but I am unable to download it :/
Get your email address to us and I’ll email it to you.
Hi Claire, thank for Your assistance. My email address is the same I’ve put in “Email” field of comment form
( You can see it here: http://www.seoprtraining.co.uk/wp-admin/edit-comments.php?comment_status=approved )
Hey Nicola & Claire!
Thanks for all your hard work putting this together, very handy indeed. Hope to see you both at ThinkVis if you are attending.
Illiya
Thanks for including us in the guide, a great resouce of pr information.
-matt