It is a struggle of most business owners these days to stay consistent with their branding. I can’t really blame them because of the many rooms to enhance and progress and new ideas coming out everyday, being consistent with your brand becomes very challenging. This is why a company should have a brand manager. That person’s job is to make sure that the brand is not compromised, despite of innovations and reinventions that might take place. I will go ahead and talk to you like a brand manager. I have here some tips on how you could stay consistent to your brand.
1.Go back to the basics. Never forget where your brand came from and how it all started. It is so easy to be deviated or distracted by new ideas, but one of the things that would help you come home is knowing how you began and just embracing the roots of your business.
2.Stay true to your mission, vision and goal. If you ever feel confused and don’t know if you could stay consistent anymore, just remember what your vision, mission and goal says and I can guarantee that you could go right back on track.
3.Keep tabs of your company’s milestone or achievements so far. Record everything and see which dates and activities that your company or project hit its peak. You can draw some conclusion from there either to continue what you did or to improve it and enhance it.
4.Don’t be afraid to hire an expert. There are brand consultants from all over the world, and it is their job to improve your product without letting go of your established brand.
5.Learn from the big shots. You can learn by simply observing big brands like 7/11 and their recent change of look. I mean, they are still 7/11 and they are still known as a local convenience store, but it is amazing how they actually changed their entire look without having to change their brand completely. That alone is a good subject or example that you could check out.
6.Don’t try changing your company’s image all the time. Yes it is okay to improve and reinvent, but give people some time to digest the recent change that you just did and probably wait long enough to make enhancements.
An effective band strategy will be the one to give you edge on the many competitions that your business has out there. This is what will help you be separated from the mediocre business and marketing systems that others have. Your brand doesn’t represent you, it is WHO YOU ARE. Your product and quality on the other hand are the ones representing your brand. Remember these pointers and you’re on your way to maintaining the brand you haven worked for in a while. If you’re a start up company, trust me that this will come in handy in the future. I’ll save and bookmark this if I were you.
I’m feeling so generous today in giving you some vital information on how you could improve your web traffic and you would be surprised on the power that social networks hold when it comes to this topic. If you are using Facebook and Twitter just to post random stuff in your head and sharing it to your friends, without actually gaining anything from it (except probably judgment from those who read it), then you are using your social networking sites wrong. If you would realize that every post your make could actually mean money, then you would completely treat posting on Facebook and tweeting on Twitter differently this time.
And yes, I’m here to share with you some secrets on how you could improve your web traffic simply by using Facebook, Twitter, and other social networking sites.
1.Back Links– this is actually a little bit of a sneaky move, but it’s still subtle and it is totally not a black hat kind of thing. (Black Hat means acts online that are prohibited by the Google gods). All you need to do is to make sure that your website link is placed somewhere on your social media like it could be on the bio section or the “About Me” section.
2.Keep It Interesting– make every post or tweet count. Don’t just post or upload for the sake of posting. Make sure it is with quality. Make sure that it relates with your brand. Don’t just post like it’s a personal account. This means don’t post as if you’re one of those people who just rant on their social media and telling people what they ate for lunch or dinner that day. Make it relevant. Every character and energy on posting it counts!
3.Element of Surprise– give people something to look forward to. Although this is kind of something that you must do only if you have already gained a lot of followers. But for starters, post some good teasers for prospective clients or customers to be excited about.
4.Make it Interactive– ask some interesting questions that you think people on your network would want to answer.
Post Videos- your network would want to see more moving pictures on your post because for some reason that would also make them even more believe that you are and your business real.
5.Never Spam– this is important and you MUST not forget this one. Spamming your feed would only result to annoyed people and you won’t gain some good online reputation. There is even a huge possibility that people would block you. In whatever you do, tread carefully and make sure that you are not spamming your network’s feeds.
Use these tips carefully and I can guarantee you to get results in no time. But okay, realistically it won’t happen overnight. Although it is really possible that your post could go viral depending on the quality of content that you post.
It took me a while to realize this to be honest and after careful observations, I finally conclude that exclusivity breeds money! There is no doubt about it after I have seen results and have gathered enough information and evidence from this matter. At first, it seems like it is not the case because we are all under the impression that the public craves for something that is available for mass consumption. That part is true and most of those things that the public craves for are just called “freebies.” But if you want to talk about real money, the same people who would like stuff for free are most likely willing to pay thousands of dollars for an item.
This is really amazing once you have deciphered it. Why do people love exclusivity (especially women by the way)?
1.The feeling of being accepted. Most if not all people get involve into something exclusive because they crave for acceptance. If you get to provide it to them, then you instantly win their attention.
2.The drama. This doesn’t apply to all but most of these people love the drama of being part of something or being just among the few people who can own something that is not for everybody.
3.The feeling of being special. Marriage is the best example for this thing and I couldn’t be more right about it. As soon as your prospects or customers started treating your products and services like marriage or they’re like married to it, you know that you are doing things right.
4.Prestige. This is quite the obvious reason actually. This is why we have VIPs and exclusive cards and membership in this world. It is all about prestige even when most people would deny it. I see it. But there’s really nothing wrong to want prestige and actually have it. This just means your taste for quality is not mediocre and you know exactly your value and the cost of living a good and quality life.
How could you incorporate exclusivity in your business?
1.Treat it like a relationship. Make your prospective clients want to be with you and you alone.
2.Take care of your clients. The more they feel special, the more they would want to be a part of your world. It may sound funny, but I’m not kidding because this is so effective!
3.Be sincere. Just like in relationships, you can’t fake your caring and intention to please people. They would see right through it. Make sure that your motives to care for them and their well-being is actually genuine.
I’ll be sharing more marketing tips in the near future, so stick around. These are just among the secrets and tips that I would want my readers to know. Being an online entrepreneur, I have been doing the legwork on researching and studying effective marketing. I hope you guys learn from it and gain success on your business with my tips as well.